More than 30 news publishers and several technology companies (including Twitter, Pinterest, LinkedIn and WordPress) were initially announced as collaborators in the AMP Project. The AMP Project was announced by Google on October 7, 2015, following discussions with its partners in the Digital News Initiative (DNI), and other news publishers and technology companies around the world, about improving the performance of the mobile web. The AMP Project announced it would move to an open governance model on Septemand is part of the OpenJS Foundation as of October 10, 2019. AMP has been criticized for potentially giving further control over the web to Google and other concerns. After a technical preview period, AMP pages began appearing in Google mobile search results in February 2016. ĪMP was first announced on October 7, 2015. AMP pages may be cached by a CDN, such as Microsoft Bing or Cloudflare's AMP caches, which allows pages to be served more quickly. AMP is optimized for mobile web browsing and intended to help webpages load faster. It was originally created by Google as a competitor to Facebook Instant Articles and Apple News. AMP (originally an acronym for Accelerated Mobile Pages ) is an open source HTML framework developed by the AMP Open Source Project.
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